Selling Across Cultures
Work Less, Sell More
Selling Across Cultures: Work Less, Sell More is a keynote by Tina Varughese on sales & business development. How to increase repeat and referral business in multicultural markets. Practical, humorous, and grounded in real scenarios from sales teams across industries.
What you’ll walk away with
- Navigate cross-cultural negotiations with confidence
- Understand "yes means no" and other communication traps
- Build trust with collectivist vs individualist buyers
- Spend marketing dollars strategically in multicultural markets
- Turn cultural difference into competitive advantage
Best for
Sales organizations, real estate teams, financial advisors, and anyone selling across cultures.
How Tina delivers it
Every keynote is customized. Tina works with your event team to adapt the content to your industry, your audience’s experience level, and the specific challenges your organization is facing. Expect humour, real stories, research-backed insights, and strategies your leaders can put to work the next day — not in a year.
Formats available: 45-minute keynote, 60-minute keynote with Q&A, 90-minute interactive workshop, or half-day deep dive. In-person or virtual.
Bring this keynote to your event
Tina speaks at conferences, corporate events, and leadership offsites across Canada, the United States, and internationally. Availability typically books 3–6 months in advance.